DASHA BYCHKOVA

Design with intention and intuition * Design with intention and intuition * Design with intention and intuition * Design with intention and intuition * Design with intention and intuition * Design with intention and intuition * Design with intention and intuition * Design with intention and intuition * Design with intention and intuition * 
Opposing ampersands takes you through a metaphorical circle of life in the form of an ampersand. Inspired by nature, my ampersand tells a story of the beginning and final stages of a plant. 
Client: Renee Stevens
Role: Motion Designer 
Timeline: Fall 2020

Opposing Ampersands 


Process 
  When I came across “life and death,” it stuck with me for some reason. I kept getting visuals of a circle of life and plants came to mind. I knew I wanted to go with a more metaphorical route rather than using realistic visuals to demonstrate my opposing words. I started to focus on the characteristics of different ampersands. I remembered Playfair Display’s beautiful ball terminals and curvy features that reminded me of a twisty plant, but I wanted a higher stroke contrast to mimic the stem of a leaf/flower. The Lust Display typeface was perfect and I began to separate its elements in my thought process in creating the flow and sequence of the project.

I started my animation process by sketching out my concept frame by frame from which I then pieced all the frames together in the above animatic. This allowed for me to visually conceptualize my idea and story.